COOKIE POLICY
WILDPAY COOKIE POLICY
Effective Date: [Date]
Last Updated: [Date]
1. INTRODUCTION
This Cookie Policy explains how WILDX LIMITED (trading as WILDPAY, "we", "us", or "our") uses cookies and similar tracking technologies on our website (wildpaywallet.com), mobile applications, and online services (collectively, the "Services").
By using our Services, you consent to the use of cookies in accordance with this policy, unless you have disabled them in your browser settings. You can manage your preferences at any time through our Cookie Consent Manager or your browser settings.
2. WHAT ARE COOKIES & SIMILAR TECHNOLOGIES?
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide reporting information, and enable certain functionalities.
We also use similar tracking technologies, which may include:
Web Beacons/Pixel Tags: Tiny graphics that log information about your interaction with a webpage or email.
Local Storage: Storing data locally in your browser for performance and functionality.
Session Storage: Similar to local storage but cleared when the browser session ends.
For the purpose of this policy, all these technologies are collectively referred to as "cookies."
3. WHY WE USE COOKIES
We use cookies for the following essential purposes:
| Purpose | Description | Legal Basis |
|---|---|---|
| Essential / Strictly Necessary | Required for the basic functioning of our Services. They enable core security, authentication, and payment processing. These cannot be disabled. | Legitimate interest / Performance of a contract. |
| Performance & Analytics | Help us understand how visitors interact with our Services (e.g., which pages are popular, error rates). This data is aggregated and anonymous. | Your consent (where required). |
| Functionality & Preferences | Remember your choices (like language, region, or login session) to provide enhanced, more personal features. | Your consent (where required). |
| Marketing & Advertising | Used to track users across websites to display relevant ads, measure campaign effectiveness, and build user profiles. These may be set by third-party ad networks. | Your explicit consent. |
4. DETAILED TABLE OF COOKIES WE USE
The table below details the specific cookies we use, their providers, purposes, and durations.
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
session_id, auth_token | WILDPAY | Essential | Maintains your secure login session and authentication state during navigation. | Session / Persistent |
__cf_bm (Cloudflare) | Cloudflare | Essential | Identifies and mitigates automated bot traffic to protect the site. | 30 minutes |
_ga, _gid | Google Analytics | Performance | Distinguishes unique users and tracks session data to analyze site traffic and usage patterns. | 2 years / 24 hours |
_gat | Google Analytics | Performance | Throttles request rate to limit data collection on high-traffic sites. | 1 minute |
amplitude_id | Amplitude | Performance | Tracks user behavior and product analytics to help us improve our platform. | 10 years |
user_lang, user_region | WILDPAY | Functionality | Stores your language and currency preferences. | 1 year |
_fbp, fr | Meta (Facebook) | Marketing | Used by Facebook to deliver a series of advertisement products, such as real-time bidding from third-party advertisers. | 3 months / 3 months |
_gcl_au | Google Ads | Marketing | Used by Google AdSense for experimenting with advertisement efficiency across websites. | 3 months |
Note on Third-Party Cookies: Our Services integrate with third-party services (e.g., Stripe for payments, Veriff for KYC, Google for analytics). These partners may set their own cookies when you interact with their embedded features. We do not control these third-party cookies. For more information, please review their respective privacy policies.
5. MANAGING YOUR COOKIE PREFERENCES
You have the right to choose which cookies you accept, except for Essential Cookies which are necessary for the Services to function.
5.1. Initial Consent & Cookie Banner
Upon your first visit, a clear and comprehensive cookie banner will appear. It will allow you to:
Accept All cookies (Essential, Performance, Functionality, Marketing).
Reject All non-essential cookies.
Customize Settings to choose your preferences category by category.
5.2. Changing Your Settings Later
You can revisit and change your cookie preferences at any time:
Through Our Preference Center: Click the "Cookie Preferences" link in the footer of our website.
Through Your Browser: Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options," "Tools," or "Preferences" menu. Below are links to guidance for popular browsers:
Important Note: Disabling certain cookies may affect the functionality and performance of our Services. For example, you may not be able to remain logged in, certain preferences may not be saved, and some parts of the website may not work as intended.
6. INTERNATIONAL DATA TRANSFERS
As we use service providers located in various countries (e.g., Google in the USA), information collected via cookies may be transferred to and processed in countries outside the UK and European Economic Area (EEA). We ensure such transfers comply with data protection laws by using safeguards like the EU Standard Contractual Clauses or the UK International Data Transfer Agreement.
7. DATA RETENTION
The retention period for data collected by cookies varies and is indicated in the "Duration" column of the table above. Session cookies expire when you close your browser. Persistent cookies are automatically deleted after their specified expiry date.
8. DO NOT TRACK (DNT) SIGNALS
Our Services do not currently respond to Do Not Track (DNT) browser signals. We instead rely on the consent and preference mechanisms described in this policy.
9. UPDATES TO THIS COOKIE POLICY
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our practices. We will post the updated policy on this page and update the "Last Updated" date. We encourage you to review this page periodically.
10. CONTACT US
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:
WILDX LIMITED (trading as WILDPAY)
Email: privacy@wildpaywallet.com
Address: 275 New North Road, London, England, N1 7AA

